Latest news story from Hillyer McKeown:
Anyone who has ever entered an award knows that submissions take quite an effort to produce. In a busy business, this means balancing the available time and resources to compile to submission and deciding: would it all be worthwhile?
When Hillyer McKeown received details about a Law Society award the first (and obvious) part was choosing which category to enter. The decision was made to enter Marketing and Communications.
Then came the real work!
We chose to showcase the National Apprenticeship Week campaign which took place from 6th to 10th March 2017. Strategically, this campaign celebrated our apprentices, demonstrated our commitment to being an ‘employer of choice’ to attract and retain quality talent while also raising awareness within Hillyer McKeown of the valuable contribution our apprentices make to the business.
The online campaign promoted the individual stories from our apprentices, told in their own words: why they chose to do an apprenticeship, their thoughts about the experience so far and what they would like to do next.
We were surprised with the award result: Highly Commended!
We were delighted to come second given the calibre of national firms who entered the same category.
During the campaign we learned that the creativity, drive and dedication of our in-house team produced material which attracted more online interest than was expected across the country.
Since the award we have learned that recognition increases confidence: in-house the hard work has been widely praised and appreciated, and some of our apprentices have now entered the High Sheriff Awards, Cheshire’s prestigious awards for business performance.
If you’d like to hear more from our apprentices, view the campaign material on our NAW17 website landing page.